Effective as of August 15th, 2024.
This Privacy Policy describes the privacy practices of Literacy, Inc. (“LINC,” “we”, “us” or “our”) and how
we handle personal information that we collect through our websites (including www.lincnyc.org,
https://nycreads.org/, and https://citysfirstreaders.com/), caregiver mobile app, the caregiver web
portal, or other digital properties that link to this Privacy Policy (collectively, the “Service”). This Privacy
Policy also describes your choices and rights with respect to your personal information

Index

– Personal Information We Collect
-Information you provide to us
-Third-party sources
-Automatic data collection
-Cookies
-Other technologies
– How We Use Your Personal Information
– How We Share Your Personal Information
– Your Privacy Choices
– Third-Party Websites and Services
– Data Security
– International Data Transfers
– Children’s Privacy
– Donor Privacy Policy
– Updates to This Privacy Policy
– How to Contact Us

Personal information
we collect

Information you provide to us

Personal information you may provide to us through the Service or
otherwise includes:
– Registration information that you provide when you sign up for programming, such as your
name, email address, mailing address, phone number, and the age of participating children in
your household.
–Program information that you provide through your use of our programming, such as
information you choose to provide to help identify appropriate resources.
–Communications that we exchange with you, including when you contact us with questions or
feedback, through social media, or otherwise.
–Marketing information, such as your preferences for receiving our marketing communications
and details about your engagement with them.
–Donation information that you provide when you make a monetary donation in support of LINC,
such as donation history. We use a third-party vendor to collect and process your payment
information.
–Survey information that you provide when you choose to participate in a survey.
–Job application information such as professional credentials and skills, educational and work
history, and other information that may be included on a resume or curriculum vitae.
–Other information not specifically listed here, which we will use as described in this Privacy
Policy or as otherwise disclosed at the time of collection

Third-party sources

Third-party sources. We may combine personal information we receive from you with personal
information we obtain from other sources, such as:

-Public sources, such as government agencies, public records, social media platforms, and other
publicly available sources.
-Data providers, such as information services and data licensors that provide demographic and
other information.
-Our affiliate partners, such as partner organizations and event co-sponsors.
–Marketing partners, such as joint marketing partners and event co-sponsors.

Automatic data collection

We, our service providers, and our partners may automatically log
information about you, your computer or mobile device, and your interaction over time with the
Service, our communications and other online services, such as those listed below. LINC has
provided several options for how we collect your data (see the Your Choices section below),
including how to request to delete your data (see data deletion request).

-Device data, such as your computer’s or mobile device’s operating system type and version,
manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device
type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising
purposes), language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE,
3G), and general location information such as city, state or geographic area.
-Online activity data, such as launches, taps, clicks, scrolling information, pages or screens you
viewed, how long you spent on a page or screen, the website you visited before browsing to the
Service, navigation paths between pages or screens, information about your activity on a page
or screen, access times, and duration of access, whether you have opened our marketing emails
or clicked links within them, and diagnostic data (such as crash logs, launch time, hang rate and
energy use).
–Precise geolocation data when you authorize our mobile application to access your device’s
location.

Cookies

Cookies are small data files that are placed on your computer or mobile device when you visit a
website. Cookies serve different purposes, like helping us understand how a website is being used,
letting you navigate between pages efficiently, remembering your preferences and generally improving
your browsing experience. Our websites may use both session cookies (which expire once you close your
web browser) and persistent cookies (which stay on your computer or mobile device until you delete
them).

We use two broad categories of cookies: (1) first party cookies, served directly by us to your computer
or mobile device, which we use to recognize your computer or mobile device when it revisits our
websites; and (2) third party cookies, which are served by service providers or partners on our websites,
and can be used by these parties to recognize your computer or mobile device when it visits other
websites. Third party cookies can be used for a variety of purposes, including website analytics,
advertising and social media features.

Our websites may employ cookies and other tracking technologies in the following categories:

–Advertising cookies. These cookies are used by advertising companies to collect information
about how you use our websites and other websites over time. These companies use this
information to show you ads they believe will be relevant to you within our services and
elsewhere, and to measure how the ads perform.
–Analytics cookies. These cookies help us understand how our services are performing and being
used. These cookies may work with web beacons included in emails we send to track which
emails are opened and which links are clicked by recipients.
–Essential cookies. These cookies are necessary to allow the technical operation of our services
(e.g., they enable you to move around on a website and to use its features).

Other technologies

–Browser Web Storage. We may use browser web storage (including via HTML5), also known as
locally stored objects (“LSOs”), for similar purposes as cookies. Browser web storage enables the
storage of a larger amount of data than cookies. Your web browser may provide functionality to
clear your browser web storage.
-Flash Technology. We may use Flash cookies (which are also known as Flash Local Shared Object
(“Flash LSOs”)) on our websites to collect and store information about your use of our websites.
Unlike other cookies, Flash cookies cannot be removed or rejected via your browser settings. If
you do not want Flash LSOs stored on your computer or mobile device, you can adjust the
settings of your Flash player to block Flash LSO storage using the tools contained in the Website
Storage Settings Panel. You can also control Flash LSOs by going to the Global Storage Settings
Panel and following the instructions. Please note that setting the Flash Player to restrict or limit
acceptance of Flash LSOs may reduce or impede the functionality of some Flash applications,
including, potentially, Flash applications used in connection with our websites.
-Web Beacons. We may also use web beacons (which are also known as pixel tags and clear GIFs)
on our websites and in our HTML formatted emails to track the actions of users on our websites
and interactions with our emails. Unlike cookies, which are stored on the hard drive of your
computer or mobile device by a website, pixel tags are embedded invisibly on webpages or
within HTML formatted emails. Pixel tags are used to demonstrate that a webpage was accessed
or that certain content was viewed, typically to measure the success of our marketing campaigns
or engagement with our emails and to compile statistics about usage of our websites, so that we
can manage our content more effectively.
-Software Development Kits (SDKs). SDKs are used to incorporate third party computer code
into the Service that allows our third party service providers or advertising partners to collect
data directly from the Service for a variety of purposes, including to provide us with analytics
regarding the use of the Service, to integrate with social media, add features or functionality to
the Service, or to facilitate online advertising.

For information regarding your choices regarding the use of cookies and similar technologies on the
Service, see the Your Choices section below.

The categories of personal information listed above may be linkable to your identity by us and the third
parties described below in How we share your personal information.

How we use your personal information

We use your personal information for the following purposes or as otherwise described at the time of
collection:

Service delivery. We use your personal information to:
–provide, operate and improve the Service and our programs;
-communicate with you about the Service, including by sending program check-ins, announcements, updates, security alerts, and support and administrative messages;
–understand your needs and interests, and personalize your experience with the Service and our
communications; and
–provide support for the Service, and respond to your requests, questions and feedback.

Research and development. We may use your personal information for research and development
purposes, including to analyze user behavior, understand the effectiveness of existing features, plan new
features, measure audience size or characteristics and otherwise analyze and improve the Service. As
part of these activities, we may create aggregated, de-identified or other anonymous data from
personal information we collect. We make personal information into anonymous data by removing
information that makes the data personally identifiable to you. We may use this anonymous data and
share it with third parties for our lawful purposes, including to analyze and improve the Service, develop
new programs, and promote our organization.

To manage our recruiting and process employment applications. We may use personal information,
such as information submitted to us in a job application, to facilitate our recruitment activities and
process employment applications, such as by evaluating a job candidate for an employment activity, and
monitoring recruitment statistics.

Marketing and advertising. We, our service providers and our third-party advertising partners may
collect and use your personal information for the following marketing and advertising purposes:
-Direct marketing. We may send you direct marketing communications about LINC or our
partner organizations as permitted by law. You may opt out of our marketing communications
as described in the Opt out of marketing section below.
-Interest-based advertising. We may engage third-party advertisers or advertising companies to
display ads on our Service and other online services. These companies may use cookies and
similar technologies to collect information about your interaction (including the data described
in the automatic data collection section above) over time across the Service, our
communications and other online services, and use that information to serve online ads that
they think will interest you. This is called interest-based advertising. We may also share some
information such as device identifiers with these companies to facilitate interest-based
advertising to those or similar users on other online platforms. You can learn more about your
choices for limiting interest-based advertising in the Your Choices section below.

Compliance and protection. We may use your personal information to:
-comply with applicable laws, lawful requests, and legal process, such as to respond to
subpoenas or requests from government authorities;
-protect our, your or others’ rights, privacy, safety or property (including by making and
defending legal claims);
-audit our internal processes for compliance with legal and contractual requirements and
internal policies;
-enforce the terms and conditions that govern the Service; and
-prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal
activity, including cyberattacks and identity theft.

Retention. We retain personal information as necessary to perform services, to satisfy legal, accounting,
or reporting requirements, to establish or defend legal claims, for fraud prevention purposes and as
otherwise permitted by law.

How we share your personal information

We may share your personal information with the parties below, with other third parties with your
consent, and as otherwise described in this Privacy Policy or at the time of collection.

Affiliates. Our parent organizations, subsidiaries, and affiliates, for purposes consistent with this Privacy
Policy.

Service providers. Companies and individuals that provide services on our behalf or help us operate the
Service or our organization (such as hosting, information technology, user support, relationship
management, email delivery, marketing, and website analytics) to facilitate the provision of such
services.

Advertising partners. Third-party advertisers and advertising companies for the interest-based
advertising purposes described above.

Program Sponsors. We may post sponsorship messages from third parties on our Service. Those
sponsors may be able to infer information about you when you click on those ads.

Payment processors. Any payment card information you use to donate via the Services is collected and
processed directly by our payment processors. Please review the privacy policies for our payment
processors, Stripe, PayPal, and Give Lively, to learn how they may use your payment information.

Partner organizations. We may share your information (such as your participation in LINC events or
expressed interest in partner organizations) with our partner organizations to improve our programs.
Our partners may use this information for internal purposes and to send you email newsletters and
marketing, fundraising, membership and other communications.

Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where
necessary in the course of the professional services that they render to us.

Authorities and others. Law enforcement, government authorities, and private parties, as we believe in
good faith to be necessary or appropriate for the compliance and protection purposes described above.

Business transferees. Acquirers and other relevant participants in transactions (or negotiations for such
transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale
or other disposition of all or any portion of the assets of LINC or our affiliates (including, in connection
with a bankruptcy or similar proceedings).

Your choices

You have the following choices with respect to your personal information.
Data Deletion You have the right to request the deletion of your personal data. To initiate a data
deletion request, please visit the following [Data Deletion Requests] Our system will process your
request promptly, and you will receive a confirmation once your data has been deleted. For any
immediate concerns, you can contact our support team at caregiverportalhelp@lincnyc.org.

Opt out of marketing communications. You may opt out of marketing-related emails by following the
opt-out or unsubscribe instructions at the bottom of the email, or by contacting us. You may continue to
receive service-related and other non-marketing communications. You may also opt out of marketing-
related mailings by contacting us.

Blocking cookies in your browser. Most browsers let you remove or reject cookies. To do this, follow the
instructions in your browser settings. Many browsers accept cookies by default until you change your
settings. Please note that if you set your browser to disable cookies, our websites may not work
properly. For more information about cookies, including how to see what cookies have been set on your
device and how to manage and delete them, visit www.allaboutcookies.org. If you do not accept our
cookies, you may experience some inconvenience in your use of our websites. For example, we may not
be able to recognize your computer or mobile device and you may need to log in every time you visit our
websites.

Limit interest-based advertising. Your options for limiting use of your information for interest-based
advertising purposes, include:
–Industry association opt-outs. You may opt out of receiving interest-based advertising on
websites through members of the Network Advertising Initiative by clicking here or the Digital
Advertising Alliance by clicking here. You may opt out of receiving targeted advertising in mobile
apps through participating members of the Digital Advertising Alliance by installing the
AppChoices mobile app, available here, and selecting the user’s choices. Please note that we
also may work with companies that offer their own opt-out mechanisms and may not
participate in the opt-out mechanisms linked above.
–Blocking advertising ID use in your mobile settings. Your mobile device settings may provide
functionality to limit use of the advertising ID associated with your mobile device for interest-
based advertising purposes.

If you choose to opt-out of interest-based ads, you will still see advertisements online, but they may not
be relevant to you. Even if you do choose to opt out, you may still receive some cookies and tailored
advertisements from companies that do not participate in the programs listed above.

Mobile device permissions. You can use your mobile device’s privacy settings to disable our access to
any data granted through them.

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online
services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out
more about “Do Not Track,” please visit http://www.allaboutdnt.com.

Third-party platforms. If you choose to connect to the Service through your social media or CRM
account, you may be able to use your settings in your account with that platform to limit the
information we receive from it. If you revoke our ability to access information from a third-party
platform, that choice will not apply to information that we have already received from that third party.

Declining to provide information. We need to collect personal information to provide certain services. If
you do not provide the information we identify as required or mandatory, we may not be able to provide
those services.

Other websites and services

The Service may contain links to websites, mobile applications, and other online services operated by
third parties. In addition, our content may be integrated into web pages or other online services that are
not associated with us. These links and integrations are not an endorsement of, or representation that
we are affiliated with, any third party. We do not control websites, mobile applications or online services
operated by third parties, and we are not responsible for their actions.

Security

We employ a number of technical, organizational and physical safeguards designed to protect the
personal information we collect. However, security risk is inherent in all internet and information
technologies and we cannot guarantee the security of your personal information.

International data transfer

We are headquartered in the United States and may use service providers that operate in other
countries. When you provide personal information via the Service, your personal information may be
held in the United States or other countries where privacy laws may not be as protective as those in
your jurisdiction if you live outside the United States.

Children

The Service is not intended for use by children under 13 years of age. If we learn that we have collected
personal information through the Service from a child under 13 without the consent of the child’s
parent or guardian as required by law, we will delete it.

Donor Privacy Policy

Literacy Inc. will not trade, share or sell a donor’s personal information with anyone else, nor will we
send a donor mailing on behalf of other organizations. This policy extends to all donor information
captured from all sources, online and offline.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this
Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service.
If required by law we will also provide notification of changes in another way that we believe is
reasonably likely to reach you, such as via email or another manner through the Service. Any
modifications to this Privacy Policy will be effective upon our posting the modified version (or as
otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date
of any modified Privacy Policy indicates your acceptance of the modified Privacy Policy.

How to contact us

Literacy, Inc.
5030 Broadway, Suite 641
New York, NY 10034

info@lincnyc.org