“In a world of noise, 10 minutes of reading a day can improve a child’s performance, communication skills, emotional well-being, and their happiness.” 

On July 21, Hachette Book Group’s Raising Readers PSA is launching worldwide to help children fall back in love with reading.

“Books build bright futures, and Raising Readers is our shared responsibility. Encourage the kids in your life to become lifelong readers by sharing the joy of reading for enjoyment. Discover the incredible impact that just 10 minutes of reading a day can have. Please share this PSA. #RaisingReaders #ReadingIsGolden.”

Reading for fun is the single biggest predictor of a child’s future success, and over the last several years, the number of children reading for fun has been declining. Raising Readers is an urgent and long-term campaign and call-to-action to highlight the importance of reading for pleasure with kids and to encourage adults to make reading part of our children’s daily lives. 

It’s inspiring! It’s an adventure. It is a gateway to new worlds and new possibilities. Parents, educators, and community leaders, let’s come together and make reading fun, inclusive, and engaging for children. Together, we can address this crisis of declining readership and champion a culture where books are loved, shared, and passed on. 

Take the pledge and help us spread the word: 10 Minutes of Reading a Day. Golden.

LINC is proud to be a part of this global effort with schools, libraries, community organizations, corporations, and influential individuals—to turn 10 minutes of reading a day into a lifelong habit that will make the mind and heart golden.

For more information about LINC’s corporate partnerships, please contact Nanci Pavlisko at npavlisko@lincnyc.org.