Early Literacy is Essential: The Critical Role of City’s First Readers for Families in NYC

  • do not achieve economic self sufficiency and rely on public assistance,

  • are far less civically engaged,

  • have decisively poorer health outcomes than people who read proficiently, and

  • have greater levels of involvement with the criminal justice system, at both juvenile and adult levels.

  • Engaged families at 463 locations across NYC that spanned every Council District meeting the challenge of targeting economically high-poverty areas where parents may not provide critically needed pre-reading activities

  • Distributed 370,000 free books and 62,101 early childhood literacy kits (books + resources, tips & strategies information)

  • Provided 975 educational workshops and 795 parent/caregiver coaching sessions empowering parents with critical skills to support their children

  • Facilitated training and professional development for childcare providers, early childhood educators and/or family childcare providers to improve the quality of their services

  • Contributed to an increase in the amount of library storytime events (up 17%) and attendance at library storytime events (up 28% from the first quarter to fourth quarter).

  • Effectively activated families to learn about and participate in early childhood literacy activities through our robust public education and marketing campaign, Read the City that achieved 18M out of home impressions and more than 900,000 social media impressions.

  • We engage upwards of 1 million constituents annually representing every borough and every single council district in early literacy programming.

  • We build home libraries that make reading possible by distributing hundreds of thousands of age-appropriate books and literacy kits to families who otherwise might not have them.

  • We empower parents and caregivers to build home literacy routines through workshops and individual coaching sessions.

  • We extend our messaging through our robust public education and marketing campaign Read the City and activate families to engage with our work.